Doctor Who Adventures Successes
Thursday, 16 August 2007 - Reported by Jarrod Cooper
In a report released by BBC Magazines, Doctor Who Adventures has become the fastest growing consumer magazine in the UK. Doctor Who Adventures magazine posts the industry's biggest year on year growth, up a staggering 99 percent, selling 47,000 more copies per issue than last period.
Peter Phippen, Managing Director, BBC Magazines says: "Yet again we're posting possibly the best overall set of ABC numbers in the business with our total year-on-year circulation rising by 3% (6% pop). We're also publishing the fastest growing title in the industry with Doctor Who Adventures coming in at a 99% year on year rise. A lot of nonsense is talked about the robustness of the magazine market, in particular monthlies, but our outstanding editorial and professional marketing has won through with the result that all our monthly titles bar one are posting year-on-year growth. Nor is it an issue of whether you should back magazines or websites. We're putting massive investment into our websites and our new ABC brand audits are testament to our belief that cross-media brands are the future – something we've believed in for over twenty years."
Jaynie Bye, Joint Managing Director, BBC Children's Magazines, says: "The astounding success story for us this year has been Doctor Who Adventures magazine which, at 99%, posts the largest year-on-year increase this ABC consumer publishing period. The title continues to smash our predictions and has, over the last six months alone, managed to sell 47,000 additional copies per issue and massively grown its market."
Jaynie Bye, Joint Managing Director, BBC Children's Magazines, says: "The astounding success story for us this year has been Doctor Who Adventures magazine which, at 99%, posts the largest year-on-year increase this ABC consumer publishing period. The title continues to smash our predictions and has, over the last six months alone, managed to sell 47,000 additional copies per issue and massively grown its market."