BBC Worldwide Americas has released a new Doctor Who Effect for Facebook Camera Effects Platform giving users the ability to experience regeneration for the first time using Augmented Reality
Users can access the effect, created by VFX studio The Mill, through the Facebook app’s camera feature - just days before the on-screen metamorphosis of Twelfth Doctor Peter Capaldi into Thirteenth Doctor Jodie Whittaker during the 2017 Christmas Special, Doctor Who: Twice Upon a Time.
Everyone using the effect will experience the excitement of a regeneration first-hand as they are enveloped in the distinctive golden glow that accompanies the unique process, which allows an alien Time Lord to change into a new body. Users can be part of this iconic moment, that has accompanied each Doctor’s regeneration since the BBC series began in 1963. The Doctor Who camera effect is available worldwide and users can share their experience with friends via Facebook Stories, posting it on their Facebook page, or saving it to share elsewhere.
Sergei Kuharsky, EVP Franchise and Digital Enterprises, BBC Worldwide Americas said
Regeneration is the most distinct and fundamental attribute of Doctor Who. As we approach Christmas Day and the next monumental moment in the series’ history, it is a great pleasure to be able to bring fans the opportunity to create and share their own regenerative process through the Facebook Camera Effects PlatformTo experience the effect follow the Facebook Link