The item will be installed outside of Showbag Hall on Riverina Avenue to promote the first ever Doctor Who showbag at the event. The exclusive showbag, licensed by Bensons Trading, will contain a variety of merchandise, including a TARDIS design back pack, tin case, beanie hat, notebook and lanyard, and a Doctor Who tote bag. The showbag will be available to purchase for $26 (normal retail value $64.70).
Brigid Roberts, Business Manager, Licensing and Sponsorship, BBC Worldwide ANZ, said:
We’re delighted to able to offer Whovians in Australia another chance to see the LEGO® TARDIS, and get their hands on a showbag full of treats for aspiring Time Lords.Rebel Ruby, Product Development, Bensons Trading Co, said:
Bensons are very excited to release the brand new Doctor Who showbag at this year’s Sydney Royal Easter Show. We have worked closely with BBC Worldwide ANZ to come up with a fantastic pack that will have Doctor Who fans flocking to the show.
The LEGO replica, previously seen at last year's Doctor Who Festival, will be in place throughout the whole of the Royal Easter Show, which takes place between the 17th and 30th March at Sydney Olympic Park. Fans are encouraged to share their photos with the TARDIS on social media using the #legotardis hashtag.
(with thanks to BBC Worldwide Australia & New Zealand)