Doctor Who Lego proposal moves forward
Sunday, 16 March 2014 - Reported by Josiah Rowe
As previously reported, in February Lego announced that it would begin accepting proposals for Doctor Who Lego sets. It took less than two weeks for one proposal to reach 10,000 supporters, which is the threshold for Lego's review team to consider a project. (This is apparently the third-fastest that any Cuusoo proposal has reached the 10,000 supporter mark.) The proposed Doctor Who set will be considered alongside any other projects which reach 10,000 supporters by the early May deadline. Other proposals which have already reached the review stage in the current period include an Apple store, the flying train from Back to the Future Part III, and a Lego bird project. These will be considered alongside the Doctor Who project for potential production as an official Lego set.This was the official comment from Lego:
Congratulations on 10,000 supporters, GlenBricker and Kaminoan!
2014.03.13
Congratulations, GlenBricker and Kaminoan on reaching 10,000 supporters on LEGO CUUSOO!
You've presented a very nice TARDIS exterior and interior playset, and an assortment of characters from which to choose. We're looking forward to considering this project in the LEGO Review, but for now excuse us while we go make an electroshock device ... just in case this really IS a Nestene plot to take over the world via a toy factory!
We now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in May
This project qualifies for the Second 2014 Review beginning in May and ending in September. For more information about the LEGO review process, see this knowledge base article.
The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Doctor Who concept.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
The LEGO CUUSOO Team
2014.03.13
Congratulations, GlenBricker and Kaminoan on reaching 10,000 supporters on LEGO CUUSOO!
You've presented a very nice TARDIS exterior and interior playset, and an assortment of characters from which to choose. We're looking forward to considering this project in the LEGO Review, but for now excuse us while we go make an electroshock device ... just in case this really IS a Nestene plot to take over the world via a toy factory!
We now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in May
This project qualifies for the Second 2014 Review beginning in May and ending in September. For more information about the LEGO review process, see this knowledge base article.
The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Doctor Who concept.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
The LEGO CUUSOO Team
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