The BBC has revealed the extent to which Sunday's announcement of the next Doctor took over the twitter-sphere, with the Corporation counting a total of 542,000 tweets reacting to the news that Peter Capaldi would be taking on the role come Christmas.
During the live show, Doctor Who Live; The Next Doctor, the number of tweets averaged 9,000 per minute, jumping to 22,081 a minute as the new Doctor was revealed, the highest TV tweet minute peak recorded this year.
The tweet with the first photograph from the official site was re-tweeted over 25,000 times.
For most of Sunday, during the build up to the announcement, #DoctorWho trended in the UK. Showrunner Steven Moffat trended number 1 in the UK and worldwide while former Doctor David Tennant trended at number 3 worldwide. The Twitter domination continued and at one point 7 of the ten UK’s trends were Doctor Who-related.
The audience for the live show peaked at 6.9 million in the UK and scored an Appreciation Index of 73.