The Snowmen scores an AI of 87Bookmark and Share

Thursday, 27 December 2012 - Reported by Marcus
The Snowmen had an Appreciation Index, or AI score, of 87.

The Appreciation Index or AI is a measure of how much the audience enjoyed the programme. The score, out of a hundred, is compiled by a specially selected panel of around 5,000 people who go online and rate and comment on programmes.

Doctor Who scored higher than most of the Christmas Day output. The most appreciated programmes were Downton Abbey on ITV1 and Call the Midwife on BBC One, both of which scored 90.

This year's score is higher than the majority of the previous Christmas Day specials, with last year's The Doctor, The Widow and the Wardrobe scoring 84. Only the first part of the Tenth Doctor's swansong, The End of Time - Part One, equalled the score of 87.

An additional 0.56 million have now watched The Snowmen, via the Boxing Day repeat on BBC Three, where it achieved a 2.3% share of the total TV audience.

FILTER: - Ratings - UK - Series 7/33