The Impossible Astronaut - most recorded TV show of all timeBookmark and Share

Thursday, 19 May 2011 - Reported by Chuck Foster
Audience measurement service Kantar Media have reported that the opening episode of the new series of Doctor Who, The Impossible Astronaut, was the most recorded British television event of all time (so far!).

Statistial analysis of the BARB data revealed that 4.11 million viewers 'time-shifted' their watching of the programme, either through VOSDAL ("viewing on same day as live") or during the following week. The final total audience recorded for the episode was 8.9 million, indicating that some 46% of the audience did not watch the programme "live".

The previous record for time-shifted viewing was held by the Christmas Day episode of the Matt Lucas/David Walliams mockumentary series Come Fly With Me.

Dalia Gereis, the Commercial Director for Kantar Media Audiences, said:
With the continued growth of hard drive recording devices like Sky+, it’s no surprise that all the episodes of these top 10 recorded shows come from the last three years. Increasingly viewers are using their own ‘time travel’ abilities to watch TV shows when they want them – this particularly applies to dramas and ‘must see’ reality shows. Given that these figures do not include data from online catch up services like BBC iPlayer and ITVplayer, it is clear that judging a show’s performance just by looking at it’s overnight viewing figures is unlikely to give the full picture.

ProgrammeChannelEpisode DateTime Shifted viewingTotal Audience
1.DOCTOR WHOBBC123 Apr 20114.11m8.86m
2.COME FLY WITH MEBBC125 Dec 20103.29m12.47m
3.THE X FACTORITV102 Oct 20103.17m13.49m
4. EASTENDERSBBC125 Dec 20102.7m12.61m
5.BRITAIN'S GOT TALENTITV101 May 20102.55m11.84m
6.THE ROYLE FAMILYBBC125 Dec 20102.53m11.29m
7.CORONATION STREETITV110 Dec 20102.5m13.46m
8.WAKING THE DEADBBC103 Apr 20112.5m7.21m
9.WALLACE AND GROMITBBC125 Dec 20082.5m16.15m
10.STRICTLY COME DANCINGBBC111 Dec 20102.38m11.57m

(with thanks to Helen Brocket, Eureka Communications)

FILTER: - Series 6/32