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Bookmark and Share Doctor Who Monster Invasion to launch May 2011

3/31/2011 12:02:00 am - Reported by Harry Ward

BBC Magazines have announced that the Doctor Who partwork magazine will launch in the UK in early May 2011, to coincide with the return of the new series. As previously reported, the magazine was due for release in April 2011.

Doctor Who: Monster Invasion is a new fortnightly partwork comprising of a magazine with collectable cards aimed at an 8-12 year old audience. Part one of Monster Invasion will retail at a promotional price of £1.50 (normal retail price is £2.60) and will contain: a magazine featuring an episode guide; an A-Z of monsters; an alien slamdown fold-out poster; two packs of cards; and the first section of a three-part giant poster. Parts two and three each come with one pack of cards; the first and second part of a collectable TARDIS storage box; and the remaining sections of the giant poster. Packs of the collectable ‘monster’ cards can also be purchased separately, priced £1.50.

BBC Magazines’ Head of Partworks, Ceri Murray, said:
There is a huge appetite among the pre-teen audience for the Doctor Who brand, as demonstrated by the success of our weekly Doctor Who Adventures magazine. Building on the success of Top Gear Turbo Challenge – our first ever partwork – Doctor Who: Monster Invasion gives fans the chance to learn more about the monsters from their favourite show through ‘collectables’, which are hugely popular with this age group.
The launch of Doctor Who: Monster Invasion follows a successful test in the West Country in 2010. It will be supported by a national TV advertising, print and online marketing campaign, an interactive website with games and point of sale promotions in 3,000 independent retailers.