When compared to previous periods, the data reveals how the average circulation trends have fared:
|Jul - Dec 2009||Jan - Jun 2010||Jul - Dec 2010|
|Doctor Who Magazine||29,000||35,374 (+22%)||33,554 (-5.1%)|
|Doctor Who Adventures||44,664||53,559 (+20%)||56,648 (+5.8%)|
The figures show that both DWM and DWA saw a surge in circulation during the first half of last year - tying in with Matt Smith's debut as the Eleventh Doctor! The latter half saw DWM's readership tail off a bit, whilst DWA continued to increase (the latter offering a free gift every week to its readers!).
Jaynie Bye, joint Managing director for BBC Children’s Magazine told the BBC Press Office:
"In this digital age it is really heartening to see that our top brands continue to have huge appeal with the pre-teen audience. In particular, I am delighted with the performance of Doctor Who Adventures magazine – up by an impressive 26.8% year on year – demonstrating the continuing strength of the title and the increased interested generated by Matt Smith in his role as the Doctor.
Publication certificates provide further breakdowns on circulation; for instance 14% of DWM's and 17% of DWA's sales are through subscription, whereas figures for general sci-fi magazine SFX over last year show a much higher subscription rate of 31% (total average circulation 31,360).
The figures for the next six months are expected on 18th August 2011.