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2/17/2011 04:53:00 pm - Reported by Chuck Foster

The Audit Bureau of Circulations have now released statistics relating to the distribution figures of magazines for the second half of 2010, which includes details relating to both official publications, Doctor Who Magazine (Panini) and Doctor Who Adventures (BBC).

When compared to previous periods, the data reveals how the average circulation trends have fared:

 Jul - Dec 2009Jan - Jun 2010Jul - Dec 2010
Doctor Who Magazine29,00035,374 (+22%)33,554 (-5.1%)
Doctor Who Adventures44,66453,559 (+20%)56,648 (+5.8%)
Figures: Audit Bureau of Circulations

The figures show that both DWM and DWA saw a surge in circulation during the first half of last year - tying in with Matt Smith's debut as the Eleventh Doctor! The latter half saw DWM's readership tail off a bit, whilst DWA continued to increase (the latter offering a free gift every week to its readers!).

Jaynie Bye, joint Managing director for BBC Children’s Magazine told the BBC Press Office:
"In this digital age it is really heartening to see that our top brands continue to have huge appeal with the pre-teen audience. In particular, I am delighted with the performance of Doctor Who Adventures magazine – up by an impressive 26.8% year on year – demonstrating the continuing strength of the title and the increased interested generated by Matt Smith in his role as the Doctor.

Publication certificates provide further breakdowns on circulation; for instance 14% of DWM's and 17% of DWA's sales are through subscription, whereas figures for general sci-fi magazine SFX over last year show a much higher subscription rate of 31% (total average circulation 31,360).

The figures for the next six months are expected on 18th August 2011.