Bookmark and Share International iPlayer rollout for Western Europe

6/15/2011 11:12:00 pm - Reported by Chuck Foster

Jana BennettThe international version of the BBC iPlayer moved one step closer to fruition, with the BBC's President of Worldwide Networks and Global iPlayer, Jana Bennett, presenting the plans for a staged rollout across Western Europe over the coming months.

Speaking at the 2011 Banff World Media Festival yesterday, she explained that, unlike the domestic version, the international iPlayer is not restricted to programmes that have already been shown on television.
The freedom from catch-up means that we've got a lot more flexibility in terms of what we put on there and how we present it. In overseas markets where the whole gamut of the BBC's linear broadcast isn't available then applying the on-demand model we have in the UK doesn’t make sense.

Whilst it won't happen overnight, our ambition is to present a timeless mix of classic and contemporary UK creativity, showcasing the best of British content from the 1950s to the present day. Vintage British creativity but fresh and for the future.

We want the global BBC iPlayer to imaginatively engage an on-demand audience with the best classic and contemporary British shows.

This version of the iPlayer will initially be a beta service available on Apple i-platforms, though other mobile and Internet-based access are expected to follow later. It was originally believed that the United States rather than Europe was the target for the initial roll-out, with the BBC's Director General, Mark Thompson, reporting in March that it would be offered as a monthly fee under the $10 mark; the European price is yet to be finalised, but is expected to be around €6-7 a month.