BBC Worldwide's Digital Media division has announced a new content partnership with mobile operator O2.
BBC Worldwide will provide over 300 individual pieces of content under the deal, including video clips, wallpapers and ringtones from programmes such as The Office, Little Britain, Doctor Who, I'm Alan Partridge and League of Gentlemen. The content will be sold through the O2 Active mobile portal.
Grahame Riddell, head of strategic content partners at O2 UK, said the deal 'paved the way' for access to BBC material in a range of formats. BBC Worldwide said the range of programmes and formats available under the deal is expected to grow over time.
Peter Mercier, head of mobile at BBC Worldwide, said: "This is clearly a great deal for us in terms of getting our content in front of consumers and demonstrating how BBC Worldwide continues to innovate in the digital media sector."