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3/21/2006 02:12:00 am - Reported by Shaun Lyon


March 21, 2006 • Posted By Shaun Lyon
Partial data is now available of the take-up for BBCi's red-button episodeAttack of the Graske on Christmas Day. Among Digital Satellite viewers, approximately seven per cent of available viewers pressed the red button between 8pm and midnight on Christmas Day. This amounted to approximately 250,000 users, of which 230,000 stayed with the interactive episode for three (out of fourteen) minutes or more, a 'retention rate' of 93 per cent. The top programme for 2005 was Wimbledon with a Reach+1 of 4.4m, 39% of the available audience, although that took place over a fortnight rather than over one evening. The 'Graske' figures compare very favourably to other high-profile results - a Gorillaz concert screened by BBCi in November was accessed by 100,000 users in a seven-day period. At 93 per cent, Doctor Who also had a much higher rate of retention than many other interactive services: BBCi coverage of the Glastonbury music festival, for example, managed 55% in 2005. These figures exclude Freeview and Digital Cable users; it is estimated that the inclusion of that data would roughly double the figures. (Thanks to 'Shaun Lyon')