Eleventh Hour - AI and Repeat RatingsBookmark and Share

Monday, 5 April 2010 - Reported by Marcus
Eleventh HourThe Eleventh Hour scored an Appreciation Index score of 86 making it one of the most enjoyed programmes of the weekend.

The Appreciation Index or AI is a measure of how much an audience enjoyed a programme. Figures are based on ratings from a selected panel of 5000 people. The average score for BBC One is 80 with the average for the current Doctor Who timeslot being 82, and the average for Drama being 85.

The score is higher than previous Doctors' premieres: David Tennant's first appearance in The Christmas Invasion scored 84, and Christopher Eccleston's first story, Rose, scored 76. AI figures tend to grow throughout a series as the audience becomes familiar with the characters and the concept. Doctor Who's highest score so far was 91 for The Stolen Earth and Journey's End.

The programme was most enjoyed by female viewers who rated it significantly higher than males watching. It also scored highest in Scotland and with the 35-54 age group. Viewers generally found the programme high quality, original and different with some missing David Tennant.

Overnight figures for Sunday show nothing could approach the success of Doctor Who on Saturday, with the highest rated show being A Touch of Frost on ITV1 with 7.2 million watching. So The Eleventh Hour was the highest rated show of the Easter weekend and the eighth highest of the whole week.

The Sunday BBC Three repeat was watched by 0.67 million viewers and was the third rated show on multi-channel for Sunday.