Thursday, 15 August 2013

DWM's Circulation Rockets But DWA's Plunges

Doctor Who Magazine has seen a bumper rise in circulation but Doctor Who Adventures has recorded a sizeable fall.

Figures released at midday today by the Audit Bureau of Circulations showed that DWM had a total average net circulation of 31,692 per issue between January and June 2013 - a 10.3 per cent rise on the previous six months and a 17 per cent year-on-year increase.

However, DWA - which last time reported a slight rise - had a total average net circulation of 24,497 per issue for the same period: a drop of 23.3 per cent on the Jul-Dec 2012 period and a 23.2 per cent fall year-on-year.

Tom Spilsbury, the editor of DWM, which is published by Panini, told Doctor Who News:
I'm absolutely delighted – and a little bit stunned – to see Doctor Who Magazine's ABC figure increase by so much for the first part of 2013. Whenever these figures are published, we always brace ourselves – sometimes we might have gone up a bit, sometimes we might have gone down a bit. In fact, even holding steady is always a major achievement in the current magazine climate. For us to have increased by more than 10 per cent since the last report is staggering, and also highlights our strong sales in North America, due to the increasing popularity of Doctor Who there.

Of course, the second half of 2013 will see the 50th anniversary of Doctor Who itself, so here at Panini we're very hopeful that we can keep these strong sales – and improve on them – in time for the next ABC report in six months' time. We've got some great plans for the 50th anniversary, which will include strong coverage of the forthcoming Anniversary and Christmas Specials, as well as the Adventure in Space and Time drama for BBC Two. We're also planning further ahead, as we look forward into next year and the arrival of the Twelfth Doctor.

I'd like to thank all of DWM's readers for staying with us over the years, and to give a huge welcome to anyone who's picked up the magazine for the first time recently. Doctor Who Magazine has been around for almost 34 years now, and we're going to be here for a long time yet. For DWM, the best is definitely still to come!
Jaynie Bye, of Immediate Media Co, which publishes DWA, told us:
After changing frequency, Doctor Who Adventures magazine is now the top-selling boys' fortnightly title in a tough and challenging market. With a new Doctor just announced, the 50th anniversary of the programme, and renewed interest in the Time Lord, we are very optimistic about the future of this well-established magazine.
For detailed breakdowns of the latest figures, click on the relevant links in the table below.

 Jul-Dec 2009Jan-Jun 2010Jul-Dec 2010Jan-Jun 2011Jul-Dec 2011Jan-Jun 2012Jul-Dec 2012Jan-Jun 2013
Doctor Who Magazine29,00035,374 (+22%)33,554 (-5.1%)30,682 (-8.6%)30,614 (-0.2%)27,089 (-11.5%)28,743 (+6.1%)31,692 (+10.3%)
Doctor Who Adventures44,66453,559 (+20%)56,648 (+5.8%)50,013 (-11.7%)48,470 (-3.1%)31,903 (-34.2%)31,935 (+0.1%)24,497 (-23.3%)

(All figures are from the Audit Bureau of Circulations apart from the Jul-Dec 2009 figure for DWM, which is an estimate provided by DWM and included for comparison purposes. ABC figures for DWM only started being calculated in 2010. Percentages shown are the change on the previous six months.)