The report details how the revenue from superbrands such as Doctor Who contribute 27% of BBC Worldwide's headline sales, which are down by 14% on the previous year, partly due to a lower volume of output from Doctor Who.
BBC Worldwide exists to exploit the BBC's commercial assets, raising money which can be returned to the corporation for reinvestment in programmes. Doctor Who has many mentions in this year’s annual report, which details the performance of the BBC's assets around the world.
Doctor Who is one of BBC Worldwide’s biggest brands, sold to over 200 territories around the world. It is named as a key part of the digital business strategy, where sales are up by 22.8% on last year.
The report details how the Series 7 premiere was the most-watched telecast in the history of BBC America, and how in Australia the first-ever cinema night of two episodes from Series 6 was number three at the Australian box office.
Other Doctor Who highlights include
- The Doctor Who Experience which relocated to a long-term residency in Cardiff Bay, following a one-year tenancy at London’s Olympia.
- Doctor Who: The Eternity Clock, the first BBC-published game on the Sony PlayStation3
- The Symphonic Spectacular which was held at the Sydney Opera House and had a total ticketed attendance of 16,144.
- The Universal Remote Control has sold 36,000 units since launch.
- Doctor Who Home for Christmas 2012, a collection of Doctor Who homewares, ceramics and stationery, designed and distributed in-house.
- A line-up of Doctor Who collectibles for the 50th Anniversary year, including a celebratory range of Royal Mail stamps.
- Doctor Who coin produced by New Zealand Mint.
- 3.1 million fans on Facebook.