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Bookmark and Share Circulation Figures Rise For DWM And DWA

2/14/2013 12:56:00 pm - Reported by John Bowman

Latest figures for Doctor Who Magazine and Doctor Who Adventures show both publications defying economic hard times and adding to their total average net circulations during the second half of last year.

The Audit Bureau of Circulations report for consumer magazines from July to December 2012, issued at midday today, showed that the weekly Doctor Who Adventures, published by Immediate Media Company, was up by 0.1 per cent to 31,935, having added 32 to its net average total, while the net average total for Panini's monthly Doctor Who Magazine was up by 6.1 per cent to 28,743, thanks to an extra 1,654 on its figure.

DWM had been experiencing six-monthly falls in circulation since the second half of 2010 and the same had been the case for DWA since the first half of 2011. Year-on-year, both are still showing drops in circulation, with DWM's down by 6.1 per cent on July to December 2011 and DWA's down by 34.1 per cent for the same period, but the new figures show encouraging signs for both publications.

DWM editor Tom Spilsbury told Doctor Who News:
Everyone at Panini is delighted that DWM's circulation figures have risen for the second half of 2012. Times remain tough for the magazine industry generally, with overall figures continuing to decline. In the current market it's a huge deal for any magazine's sales to hold steady, let alone increase. And, of course, it's always a major achievement for DWM to record higher sales than all the general sci-fi magazines – especially those that claim to be "Number One"!

I'd like to thank all of DWM's loyal readers, who have kept the mag going for over 33 years – such a massive achievement. We've got lots of exciting stuff planned for the rest of 2013, so I hope you'll all continue to enjoy it. And if you're a Doctor Who fan who hasn't picked up DWM before, why not give us a try?
and DWA editor Natalie Barnes told us:
We're absolutely delighted that we have been able to continue to reach so many of Doctor Who's young fans. We're still the best-selling title in the primary boys' market. Doctor Who Adventures was released across the world as an App to celebrate issue 300 and we’ve got many more exciting things planned for 2013. Geronimo!
For detailed breakdowns of the latest figures, click on the relevant links in the table below.

 Jul-Dec 2009Jan-Jun 2010Jul-Dec 2010Jan-Jun 2011Jul-Dec 2011Jan-Jun 2012Jul-Dec 2012
Doctor Who Magazine29,00035,374 (+22%)33,554 (-5.1%)30,682 (-8.6%)30,614 (-0.2%)27,089 (-11.5%)28,743 (+6.1%)
Doctor Who Adventures44,66453,559 (+20%)56,648 (+5.8%)50,013 (-11.7%)48,470 (-3.1%)31,903 (-34.2%)31,935 (+0.1%)
(All figures from Audit Bureau of Circulations apart from the Jul-Dec 2009 figure for DWM, which is an estimate provided by DWM and included for comparison purposes. ABC figures for DWM only started being calculated in 2010. Percentages shown are the change on the previous six months.)

The next set of figures, covering the period January to June 2013, is due to be published on Friday 16th August.

UPDATE - 29th MARCH: The bureau has changed the publication date for the next set of figures to Thursday 15th August.