UltraViolet is a new approach to help combat video piracy by enabling purchasers to "buy one, play anywhere" - a digital version of the item they have bought is also made available, which can then be played on up to twelve different devices, such as computers, mobiles and tablets, as well as streaming and download for online/offline viewing.
As well as Doctor Who, the initial range includes Top Gear Special Commission, Attenborough: 60 Years in the Wild, Rollercoaster (John Bishop). To enable UltraViolet, BBC Worldwide have teamed up with content delivery provider Flixster to provide the digital copies.
Claude London, Digital Director for BBC Worldwide Consumer Products, said:
We're thrilled to be announcing our first UV-enabled DVDs and embrace this new era for home video - the UltraViolet era. We hope UV will empower consumers to build digital entertainment libraries and continue to enjoy BBC Worldwide releases either at home or on the move. We will continue to work as part of the UV consortium and with our supporting partner Flixster on further releases for early 2013.
Doctor Who: Series 7 Part 1 is available to pre-order in the UK on both DVD and Blu-Ray formats.