Called Doctor Who Home and created by design partner Skew & Rude, it has Daleks, Cybermen, and the TARDIS emblazoned on a total of 14 products, including jugs, mugs, cups, teapots, cards, notepads, and gift wrap, as well as textiles and kitchen accessories. They will be available in shops from the end of next month.
David Wilson-Nunn, the creative director of BBC Worldwide, led the appointment to exploit a perceived gap in the market for 16-to-60-year-old fans, having previously worked with Skew & Rude on strategic work for the programme. He said the TARDIS graphic, which is featured on boxed card packaging, was "like a secondary brand logo for us – the one thing that never changes and something we can use across everything".
Abi Williams, the founder and director of Skew & Rude, said the designs had been created by "vectorising images and then developing block colour work and playing with shapes across product ranges". She added: "We're working on the next season to follow this collection. We want to push the design as far as possible and have two fantastic concepts for a product brand."