When compared to previous periods, the data reveals how the average circulation trends have fared:
|Jul-Dec 2009||Jan-Jun 2010||Jul-Dec 2010||Jan-Jun 2011||Jul-Dec 2011||Jan-Jun 2012|
|Doctor Who Magazine||29,000||35,374 (+22%)||33,554 (-5.1%)||30,682 (-8.6%)||30,614 (-0.2%)||27,089 (-11.5%)|
|Doctor Who Adventures||44,664||53,559 (+20%)||56,648 (+5.8%)||50,013 (-11.7%)||48,470 (-3.1%)||31,903 (-34.2%)|
Whilst figures indicate a regular decline in readership since the boost thanks to Matt Smith's arrival in 2010, the last six months have shown a significant reduction with both magazines dipping to below their circulation prior to Smith's debut year. This trend might well indicate the impact of not having a regular series to tune into - in particular, Doctor Who Adventures, aimed for a younger readership, showed a loss of over a third of its readers! However, the imminent return of Doctor Who to our screens might well improve circulation for the latter half of the year, with those figures due out in February.
Select either magazine line above for a detailed breakdown of their distribution for this period.