Tuesday, 26 April 2011

Record Ratings for BBC America and SPACE

Doctor Who: BBC AmericaBBC Worldwide have revealed that the series premier of Doctor Who broke new records for BBC America giving the channel its highest-rated, most-watched telecast ever in Live + Same Day ratings.

Altogether Doctor Who delivered almost 1.3 million viewers in the states, a rise of 71,000 viewers over last season’s opening episode The Eleventh Hour.

The channel also notes
  • Viewership across all of BBC America's Doctor Who YouTube content reached an all-time high of 3.5 million views.
  • The official debut of Doctor Who on Tumblr reached over 10,000 followers in two weeks.
  • Doctor Who is currently the number 1 TV series on the iTunes store.
  • BBCAmerica.com pulled in its largest traffic ever. On its best day, Saturday, April 23, 74% of users were new visitors to the site.


Meanwhile across the border on SPACE, a record 538,000 total viewers watched the premier in Canada, up 3% over the previous most-watched Doctor Who episode, making The Impossible Astronaut the most-watched SPACE broadcast this year.

The premiere also broke records among several key demographics including Adults 18-49 (up 7% with 292,000 viewers); Women 25-54 (up 50% with 111,000 viewers); and Women 18-49 (up 62% with 114,000 viewers).