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11/10/2010 12:40:00 pm - Reported by Chuck Foster

The site of the new BBC Studios in Cardiff Bay has been named Porth Teigr, reflecting the traditional name of Tiger Bay the area held during its dockland heyday.

The project is being undertaken by developer Igloo; director Mark Hallett said:
We wanted to brand the development with a name which reflects both the history of the Cardiff Bay area and its fantastic waterside location.

We did think about Tiger Bay. However, it was never a geographical ward in the city, but was more about the spirit of the place which people often refer to. We also didn’t want to be accused of misappropriating the name. There are also places around the world in port areas which are also called Tiger Bay.

We are seeing increased numbers of inquiries from companies interested in locating their business close to the BBC drama production studios and are confident that Porth Teigr will, over time, become an internationally recognised mixed-use location, attracting new jobs and investment into Wales.
The BBC is due to begin production on hospital drama Casualty (relocating from Bristol) at the new site in March next year, with filming from September; Doctor Who and The Sarah Jane Adventures are expected to move there during 2012.

A digital media centre for small businesses is also being proposed by the developers.