Sunday, 3 January 2010

The End of Time - Appreciation Index

David Tennant's swansong scored an Appreciation Index figure of 89 on BBC One on Friday.

The Appreciation Index, or AI, is a measure of how much the audience enjoyed the programme. A figure of 89 is incredibly high, especially for a programme with such a large audience. The show scored well on all indicators, with viewers marking it as a high-quality programme which they made a special effort to watch. It scored highest with the female audience and with those aged 35-55.

The End of Time - Part Two is the highest scoring of the five specials. Only the last two episodes of Series Four have scored higher on their first transmission.

Earlier in the day, the repeat of The End of Time - Part One, with its lower audience of 2 million, scored an AI figure of 90.