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11/21/2009 10:36:00 am - Reported by Marcus

Over 12 million tuned into BBC One to see the 3 minute preview of The End of Time on Children in Need last night.

The quarter hour beginning at 8pm had an average audience of 11.9 million viewers on BBC One, the highest peak of the evening on any of the channels. The share was 49.5%. Once the Doctor Who clip had been shown the audience dropped off by 2 million with some viewers switching to ITV1 for Coronation Street. Overall the first section of Children In Need had an average audience of 9.8 million. An additional 260,00 viewers watched the Doctor Who clip on BBC HD, taking the total above 12 million.

Meanwhile the final part of The Sarah Jane Adventures, The Gift, finished its strong run with an audience of 0.8 million and a share of 6.4%, far above the average for the channel at this time.