Billie Piper could make a big impact return to the top 40 charts on Sunday, and all without singing a note.
Radio 1 breakfast presenter Chris Moyles announced to his listeners on Monday that he was planning to conduct a test to see if he could exploit a change in the way the charts are counted, where downloads are included alongside singles.
He played Billie's 1999 hit Honey to the Bee, which charted at number 3, to see if hearing the old hit would encourage people to download it and get it into the charts.
And download sales have already picked up with the song making it into the Top 75 midweek chart and today climbing into the iTunes Top 20.
This high profile marketing has somewhat eclipsed the similar promotional campaign we reported on last week. That campaign, started in our forums and echoed on many Dr Who sites since, is promoting downloads of the song Love Don't Roam, from the Dr Who Soundtrack album. Undeterred, and with all the enthusiasm of fandom, that purchasing drive continues all this week.