Wednesday, 11 January 2006

Christmas Invasion Ratings, AI

BARB has now posted the final ratings data for the week ending on Christmas Day, showing an increase in viewing figures for The Christmas Invasion from 9.4 million in the overnights (originally published by ViewingFigures and BARB's own overnight estimates) to 9.84 million total viewers. As well as winning in its timeslot (against ITV1's Who Wants to Be a Millionaire? on 5.80m), the Christmas episode has ended up as the second most-watched programme of the day, behind BBC One's EastEnders (10.60m) but well ahead of ITV1's Coronation Street (8.83m, despite overnights showing a tie on 9.4m). Doctor Who was BBC One's fifth-placed programme of the week, behind four episodes of EastEnders; four high-rating episodes of Coronation Street make 'The Christmas Invasion' the ninth-placed programme of the week across UK television, with Doctor Who being the third most watched show, behind the two main soaps but 0.44m ahead of the highest-rated episode of Emmerdale. A more detailed breakdown of the figures is not yet available.

Also, the initial AI (Audience Appreciation Index) figure for the BBC Three repeat of "The Christmas Invasion" on January 1 has been reported as a very high 88, in fact more than the initial AI figures reported for the original broadcast on Christmas Day, which was 84. As with final ratings, final AI figures are computed later (with a significantly longer lead time, usually at least a month) and will be posted when available.

(with thanks to Steve Tribe)